Juice Fit
BRAND DESIGN / PACKAGING
For Juice Fit, a cold-pressed juice company, the brand identity was designed to reflect a focus on health, freshness, and clean living. Bold minimalist typography and a vibrant, natural color palette were used to create eye-catching packaging that highlights the purity of each juice. Additional marketing materials, including signage and digital assets, were developed to maintain consistency and amplify the brand’s visual impact.
BRAND
IDENTITY DESIGN
PRIMARY ICON
The Juice Fit icon brings together three vibrant drops, each representing a different fruit or vegetable juice, merging into one fluid, colorful symbol. As they overlap, they create a smooth gradient from green to orange—an abstract blend that mirrors the transformation of raw ingredients into a single, nutrient-rich juice. The design tells a visual story of harmony, freshness, and movement, capturing the dynamic energy of real produce coming together to create something greater than the sum of its parts.
PRIMARY LOGO
SECONDARY LOGO
DARK BACKGROUND
ONE COLOR LOGO
This version only to be used where limits are placed on the amount of colors that are able to be reproduced in a cost effective manner. This is preferred over halftones.
COLORS
TAGLINE
The tagline “Cold Pressed with Love” captures the heart of Juice Fit’s philosophy—every bottle is crafted with care, intention, and a passion for wellness. It goes beyond the cold-pressing process, highlighting a human touch in every step, from selecting the freshest ingredients to delivering vibrant, nutrient-rich juice.
This simple yet meaningful phrase communicates authenticity, warmth, and a commitment to quality, inviting customers to feel the love poured into every drop.
Cold Pressed with Love.
ILLUSTRATED TAGLINE
PACKAGE DESIGN
DELIVERY VAN
