P a r d a l

Pardal makes purposeful workwear for women who build, create, and lead with their hands. Designed to move with you, our pieces blend form and function for the workshop, studio, or field—wherever real work gets done.

2025

PARDAL

Brand Identity Design

THE LOGO

The Pardal logo captures the timeless spirit of movement, craftsmanship, and indguinity. Inspired by the sparrow—pardal in Portuguese—it symbolizes agility and resilience, a nod to women who build, shape, and create.

THE ICON

The Pardal may be used alone only when the full Pardal name appears elsewhere, such as on a fabric label or tag. This ensures clear brand recognition while allowing the icon to stand as a strong visual symbol.

Pardal Icon

SECONDARY ICON

The secondary icon, featuring the Pardal perched on the “P,” may be used at the brand manager’s discretion. Like the main icon, it requires the full Pardal name to appear elsewhere to maintain brand clarity.

TAGLINE

The tagline reflects Pardal’s focus on durable, functional clothing designed for women create. It honors the creative process with pieces that are both practical and beautifully made.

COLORS

dusty blue

DUSTY BLUE

TERRACOTA

PINE DUST

PLUM VINE

COBALT

FONTS

PRINT

YEAR
2025
CLIENT
PARDAL
CATEGORIES
BRAND IDENTITY / PRINT