2025

THE LOGO
The Pardal logo captures the timeless spirit of movement, craftsmanship, and indguinity. Inspired by the sparrow—pardal in Portuguese—it symbolizes agility and resilience, a nod to women who build, shape, and create.

THE ICON
The Pardal may be used alone only when the full Pardal name appears elsewhere, such as on a fabric label or tag. This ensures clear brand recognition while allowing the icon to stand as a strong visual symbol.

SECONDARY ICON
The secondary icon, featuring the Pardal perched on the “P,” may be used at the brand manager’s discretion. Like the main icon, it requires the full Pardal name to appear elsewhere to maintain brand clarity.

TAGLINE
The tagline reflects Pardal’s focus on durable, functional clothing designed for women create. It honors the creative process with pieces that are both practical and beautifully made.

COLORS

DUSTY BLUE

TERRACOTA

PINE DUST

PLUM VINE

COBALT
FONTS



