The icon for Sow’s Ear features a bold serif “S” with negative space forming the side profile of a pig—a deliberate nod to pork as the restaurant’s signature dish. The design feels as if it were printed with an old press, adding a sense of texture and permanence. It blends typographic strength with a subtle visual cue, anchoring the brand in both its culinary focus and a sense of crafted authenticity.

The primary logo for Sow’s Ear pairs the distinctive “S” icon—evoking the look of a letterpress print—with a hand-crafted serif typeface chosen for its old-world, blacksmith-like character. Together, they reflect the restaurant’s dedication to traditional American cuisine with a refined edge, grounding the brand in heritage, craftsmanship, and a tactile, time-worn quality.

The secondary logo for Sow’s Ear features the hand-crafted serif wordmark set horizontally, offering a clean, text-only version of the brand. Designed for versatility, it retains the logo’s old-world character while providing a more straightforward format for applications like signage or collateral where the icon isn’t necessary but brand recognition is still key.