Titleist Performance Institute
The Titleist Performance Institute (TPI) is a world-renowned golf research and training center that helps golfers improve by analyzing how the body moves during the swing. Founded in 2003, TPI teaches that there’s no one perfect swing—only the most efficient one for each player.
2003/2025
BRAND
IDENTITY DESIGN
PRIMARY ICON
The Titleist Performance Institute icon features a stylized swinging man that cleverly forms both the “P” in Performance and the “I” in Institute. A red dot represents the head of the golfer and also serves as the dot of the “i.” Designed graphically rather than depicting a real person, the figure captures the motion and energy of a golf swing in a simple, dynamic form.
PRIMARY LOGO
COLORS
YEAR
2003
CLIENT
TITLEIST PERFORMANCE INSTITUTE
CATEGORIES
BRAND IDENTITY