Osozoso 

The Osozoso logo is a fun and engaging design that captures the essence of the brand and its connection to Costa Rica. At the heart of the logo is a walking sloth, which is native to Costa Rica and represents the chill and laid-back lifestyle that the brand celebrates. The sloth is depicted in a friendly and approachable way, with its signature facial expression and relaxed posture, which perfectly embodies the Pura Vida motto of Costa Rica.

The name Osozoso, is a simplified version of the Spanish word for sloth, Oso Perezoso. The navy and teal colors used in the logo are inspired by the natural resources of Costa Rica, such as the waterfalls and beaches, and add a sense of ecology and relaxation to the design. Overall, the Osozoso logo is a perfect reflection of the casual lifestyle brand and its connection to the unique and beautiful country of Costa Rica.

P R I M A R Y

S E C O N D A R Y

OSOZOSO logo

S I G N A G E

Color Palette

PANTONE

630

PANTONE

7708

PANTONE

3560

PANTONE

165

Typography