Design Coop
BRAND DESIGN
A new brand identity has been proposed for Design Coop—one that bridges its storied past with a bold new direction. While the studio remains grounded in historic home renovations, the refreshed identity signals a move into broader, more progressive design territory. This evolution aims to attract a wider range of clients, unlock new creative opportunities, and position Design Coop as a dynamic force in both heritage preservation and forward-thinking aesthetics. It’s a thoughtful step forward—rooted in character, reaching toward what’s next.
2022 / 2025
BRAND
IDENTITY DESIGN
PRIMARY ICON
D + C
Strong, bold and iconic, the ‘bow-tie’ reflects the blending of Design Coop’s building and design philosophy to create harmony and balance. As well as a minimalist representaion of the DC initials.
PRIMARY LOGO
SECONDARY LOGO
TERTIARY LOGO
ONE COLOR LOGO
This version only to be used where limits are placed on the amount of colors that are able to be reproduced in a cost effective manner. This is preferred over halftones.
COLORS
SUBSIDIARIES
TAGLINE
Design Coop’s new tagline, “Building Forward,” captures the spirit of momentum and intention driving the studio’s evolution. It speaks to the balance between honoring craftsmanship from the past and designing spaces that move with modern life.
“Building Forward” reflects the studio’s commitment to progress—whether through adaptive reuse of historic structures or bold, new architectural expressions. It’s not just about constructing spaces; it’s about shaping a future that respects where we’ve been and embraces where we’re going.
Building Forward.
SOCIAL MEDIA
