Juice Fit
BRAND DESIGN / PACKAGING
For Juice Fit, a cold-pressed juice company, the brand identity was designed to reflect a focus on health, freshness, and clean living. Bold minimalist typography and a vibrant, natural color palette were used to create eye-catching packaging that highlights the purity of each juice. Additional marketing materials, including signage and digital assets, were developed to maintain consistency and amplify the brand’s visual impact.
2014
BRAND
IDENTITY DESIGN
PRIMARY ICON
D + C
Strong, bold and iconic, the ‘bow-tie’ reflects the blending of Design Coop’s building and design philosophy to create harmony and balance. As well as a minimalist representaion of the DC initials.
PRIMARY LOGO
SECONDARY LOGO
TERTIARY LOGO
ONE COLOR LOGO
This version only to be used where limits are placed on the amount of colors that are able to be reproduced in a cost effective manner. This is preferred over halftones.
COLORS
SUBSIDIARIES
TAGLINE
Design Coop’s new tagline, “Building Forward,” captures the spirit of momentum and intention driving the studio’s evolution. It speaks to the balance between honoring craftsmanship from the past and designing spaces that move with modern life.
“Building Forward” reflects the studio’s commitment to progress—whether through adaptive reuse of historic structures or bold, new architectural expressions. It’s not just about constructing spaces; it’s about shaping a future that respects where we’ve been and embraces where we’re going.
Building Forward.
