SoundExtreme
BRAND DESIGN / INDUSTRIAL DESIGN
For SoundExtreme, an outdoor and marine audio company, a bold, multidisciplinary design approach brought the brand to life. Centered around the iconic X and signature orange, the identity captures power and adventure across every touchpoint. Rugged industrial design, durable packaging, and eye-catching POP displays all reflect the brand’s high-performance spirit. Photography showcases the gear in action—on land and water—making SoundExtreme instantly recognizable wherever the journey leads.
2022 / 2025
BRAND
IDENTITY DESIGN
PRIMARY ICON
The X icon is the centerpiece of the SoundExtreme brand—bold, dynamic, and built to stand out in rugged outdoor and marine environments. It symbolizes strength, precision, and adventure, acting as both a logo and a badge of performance. Integrated across products, packaging, and displays, the X—paired with the signature orange—creates a strong, consistent identity that captures the brand’s high-impact energy.
PRIMARY LOGO
SECONDARY COLOR LOGO
COLORS
Pantone 485
White
TAGLINE
SoundExtreme’s tagline, “Add boom to your zoom,” captures the brand’s bold energy and purpose in one punchy line.
It speaks directly to the EV golf car community—where the quiet zoom of electric power meets the powerful boom of high-performance audio.
Add Boom to your Zoom.
INDUSTRIAL DESIGN
PACKAGING
