ZROX Golf Car
Industrial Design
The ZROX is a cutting-edge electric golf car engineered for the streets—not the course—embodying a bold shift in both function and form. As the designer, I led the entire visual direction of the ZROX, crafting its distinctive look from the ground up. Every line, curve, and surface was intentionally sculpted to reflect the brand’s tagline: Instinctively Different.
This philosophy guided not only the exterior and interior design language but also the creation of the ZROX branding and the sleek Z4 model badge, each element reinforcing the cart’s unique identity. The result is a street-legal vehicle that redefines what an electric golf car can be.
Brand Identity
The ZROX logo is a statement of speed, excellence, and luxury. The bold Z mark, enclosed in a sleek diamond shape, symbolizes power and precision, with its fast, electric design capturing the spirit of movement. The ZROX text features a futuristic, custom typeface, embodying the brand’s forward-thinking identity.
2024 / 2025
BRAND GUIDELINES
Primary Logo
Alternative Logo
Diamond Z Icon
The Z icon in the ZROX logo is bold and dynamic, centered within a sharp diamond shape that suggests precision and motion. Its strong lines and forward-leaning stance reflect speed and innovation, perfectly matching the clean energy and performance of ZROX electric golf cars.
Colors
White
Pantone 293
Tagline
Instinctively Different
ZROX Car App
The ZROX app is a smart vehicle control system that gives users convenient access to their car’s ignition, audio, and lighting functions. With just a few taps on your smartphone, you can start your engine, fine-tune your sound system, or adjust the lights to match your mood. ZROX makes it easy to personalize and manage your driving experience anytime, anywhere.
ZROX Print
The print work for ZROX reflects the brand’s clean and modern identity, with cobalt blue as a bold primary color used throughout—not just as an accent, but as a defining element. Generous white space enhances the clarity and sophistication of each design, creating a sleek, minimal feel. From business cards to brochures, the layouts prioritize balance, sharp typography, and visual consistency.
